Behnood Javaherpour

Behnood Javaherpour was born in December 1984 in Tehran, Iran, and moved to Italy at the age of 17.

Behnood graduated from the Marangoni Institute in 2005 and founded the "Behnoode" brand in Naples. He pioneered the creation and implementation of an NFT-based infrastructure for fashion buying and selling in the Middle East.

Behnood Javaherpour was born into a family involved in design and textiles in Tehran, Iran. His father was a pioneer in designing and manufacturing camping equipment in Iran at the time.

Behnood grew up in a family surrounded by creativity and color from an early age - hence his passion for art and design developed early in his life.